Welcome to our new website, blog, and place we like to call home. With a change in season underway there's no better time to introduce the exciting new changes made Thinking Paper as well.
To begin, I will call-out the obvious, our new ‘look’ and brand. Thinking Paper now has a new logo and color scheme with shared characteristics of the original. A rendition of the Middle Aged waxed seal, a bloomed flower styled in a paper cutout-like design now coupled with an edgy, modern script font and bold characters (letters) to draw attention to Thinking Paper’s design niche, Stationery. With this logo redesign, it was only natural to move forward in continuation of the brand’s new look for the website, a full circle to freshening up the overall design theme of Thinking Paper.
Since 2009, it’s been an on-going mission of mine to not only provide unique, custom designed invitations and stationery, but to also ensure that each person I've worked with had a fun, stress-free, and delightful experience as well.
While maintaining these characteristics of which Thinking Paper has become known for today, I wanted to break outside of the box, expand our horizons and introduce new ideas for wedding and event stationery. My signature statement to couples I work with for custom design is this, ‘We are more visual than we realize, it’s hard to imagine something that doesn’t exist with so many options around you, from the paper and material combos down to what the actual design itself will be. When really, you just need to see something to know if it works for you or not.’
As a designer, it’s my responsibility to bring those visions to life, to introduce new concepts by building a foundation great enough to help you visually see the end result. This collection was born of that notion, to provide you with a launching pad nullifying that stress of having to figure out all of those pieces.
While creating these ensembles, my focus was to remain mindful of those who are planning their event by offering versatility to coincide with their theme or style and color palettes. Each invitation suite is easily customizable, whether it’s swapping design elements shown and used throughout the collection in other ensembles or by changing up the materials and colors completely. Though, the current pairings of the papers and materials chosen already are simply just stunning together and I strongly recommend you order a sample to see for yourself.
In addition to this new collection and online boutique, it’s imperative to Thinking Paper that we remain interactive and social with our couples throughout their ordering process, a mannerism we pride ourselves in becoming known for. Though remotely, we’ll continue to move forward with the one-on-one working process rather than having you toy with an automated system in order to create and review proofs.
I am so excited about this new chapter for Thinking Paper and had an absolute blast creating this invitation design collection. More importantly, I look forward to working with future couples in helping them set the tone for their most special day EVER!